At New Earth Digital, we’ve had the privilege of working on some truly exciting projects, and the redesign of Urban Univ’s website was no exception. As an organization dedicated to providing valuable resources for students, it was essential that their online presence matched the quality of their mission. In this post, we’ll walk you through the design process and explain how we revamped their website to better serve students, faculty, and the community.
Urban Univ is an organization that has long been committed to supporting students with the tools and information they need to succeed in higher education. However, their website had grown complicated over the years with a plethora of pages that repeated similar content. We identified an opportunity to simplify and streamline the website so it could better serve its users—students who rely on the site for essential resources.
One of the biggest challenges of this project was tackling the content overload. Urban Univ’s previous website had numerous pages that paraphrased the same information across different sections, which not only created confusion but also made it difficult for users to find exactly what they needed. Our team focused on consolidating this content into fewer, more impactful pages while retaining all the necessary information. The result is a website that’s both easy to navigate and more engaging for visitors.
Once the content was streamlined, we turned our attention to the visual design. Using Wix’s versatile platform, we created a fresh, modern layout that prioritized user experience. The new design features a minimalist aesthetic with bold typography and vibrant visuals, ensuring that the website is not only functional but also visually appealing. With a focus on easy navigation and clear calls to action, we made sure users could find information quickly and efficiently.
In today’s digital landscape, a significant portion of website traffic comes from mobile devices. With that in mind, we made sure Urban Univ’s new site is fully optimized for mobile users. By using responsive design, we ensured that visitors would have a seamless experience no matter what device they used. Whether accessing resources on a smartphone or tablet, students can now navigate the website effortlessly and with ease.
Since the website redesign, Urban Univ has seen significant improvements in both user engagement and site performance. The updated site now provides a streamlined, intuitive experience for students and staff alike, making it easier for them to access essential resources, stay updated on events, and get involved in the community. We’re proud of the outcome, and we’re excited to see how Urban Univ continues to grow and thrive with a website that supports their important mission.
